In the world of digital marketing, video ads have become an essential tool for businesses to capture the audience’s attention and increase conversions. In this context, artificial intelligence (AI) is revolutionizing the way these ads are created, offering new possibilities and efficiencies.
This article will explore how to create video ads with AI using Arcads, an innovative tool that facilitates this process and has been making waves. Join me to the end as we analyze, and discuss how AI is transforming the creation of advertising content.
Artificial Intelligence in Creating Video Ads
What do we mean by the use of AI in creating video ads?
Before diving into the case study of Arcads, let’s start by clarifying this and reviewing a bit of its history.
Simply, we refer to the use of advanced algorithms and machine learning to automate and optimize the video production process. This includes everything from selecting and editing images and video clips to generating text and voice-overs, as well as implementing visual effects and transitions.
The history of AI in creating video ads begins with the early developments in machine learning and computer vision. Initially, these technologies were used for basic tasks like image recognition and video processing. Over time, advancements in neural networks and deep learning algorithms allowed for a greater understanding and manipulation of visual content.
Tools like Arcads leverage these advancements to provide comprehensive and accessible solutions that enable users to create engaging and high-quality videos with minimal intervention, thus revolutionizing digital marketing and advertising. Let’s look at more details about this tool below.
Arcads: A Revolution in Creating Video Ads with AI
Source: https://www.arcads.ai/
Arcads is an innovative tool that uses artificial intelligence and lip-sync technology to create high-quality video ads from scripts input by users, featuring “actors” selected from a library of videos or templates.
In a nutshell, you input a script, select an “actor,” and with the AI algorithms and tools, that actor says what you want them to say. It’s that simple.
Something interesting? These actors are not entirely AI-generated. They are real people who have recorded certain videos and have given permission for the site to use their image for video generation.
Features and Characteristics of Arcads
Beyond that interesting fact, it’s important to know that Arcads offers a vast library of customizable templates, allowing you to easily adjust designs to your specific needs. Its intuitive drag-and-drop interface makes video creation and customization quick and hassle-free for users of all levels. Additionally, you can customize the text and subtitles of your videos to ensure your message is clear and effective.
The platform also boasts a library of AI-generated music and voice-overs, providing a variety of options that can be perfectly tailored to your videos. Lastly, Arcads uses AI to automatically optimize videos, applying smooth transitions, dynamic text animations, and other visual enhancements. This way, Arcads ensures a professional and high-quality final product.
The main goal of Arcads is to make video ad creation accessible to everyone. Whether you’re a small business owner, an entrepreneur, or part of a large company or marketing agency, Arcads is designed so that anyone can create engaging and effective video ads without spending a lot of time or money.
How to Create Video Ads with Arcads?
Source: https://www.arcads.ai/
Creating effective and professional video ads with Arcads is very simple thanks to its advanced AI capabilities. Here’s how to do it in 5 steps:
- Sign Up and Log In: First, register on the Arcads platform and log into your account.
- Select a Suitable Template: Explore Arcads’ template library and choose the one that best suits your ad’s needs and goals.
- Customize the Video: Add your own images, videos, text, and music to customize the selected template. You can drag and drop elements easily to adjust them to your liking.
- Use AI Enhancements: Leverage Arcads’ AI capabilities to optimize your video. The AI will automatically adjust transitions, text animations, and other visual elements to enhance the video quality.
- Preview, Make Final Adjustments, and Export the Video: Before finalizing, preview your video to ensure everything is in order. Make any necessary final adjustments and then export your video in your preferred format. Now, your video ad is ready to be shared on your marketing channels.
Advantages and Disadvantages of Using Arcads
In life, nothing is black and white, and neither is the digital world. Arcads, as a video creation tool, offers many benefits for its users, but it also has significant limitations.
Advantages
Source: https://www.arcads.ai/
Using Arcads to create video ads offers numerous advantages that can transform your marketing efforts. Firstly, the platform provides notable time and cost savings. AI automates many parts of the creation process, significantly reducing the time and resources needed compared to traditional methods.
Arcads is also extremely accessible for users without technical experience. Its intuitive interface allows anyone, regardless of their skill level, to easily create professional videos. This democratizes content creation, enabling more people to produce high-quality videos without needing advanced knowledge.
The results obtained with Arcads are high-quality and professional-looking. The platform uses AI to automatically optimize videos, applying smooth transitions, dynamic text animations, and other visual enhancements, ensuring a polished and attractive finish.
Additionally, speed and cost-effectiveness are two major benefits of Arcads. The video creation process is faster and more affordable, which is especially useful for millions of businesses worldwide that lack the funds or time to work with content creators. In a social media environment where organic and natural ads are crucial, Arcads presents an efficient and effective solution.
Disadvantages
In the short term, Arcads presents several disadvantages. Firstly, language and cultural adjustment can be challenging, as all available actors on the platform are from the United States. This can result in unnatural outcomes for scripts in other languages, such as Spanish, affecting the authenticity of the message in international markets.
There are also context limitations, as you cannot make the actors appear to be using your products, given that the original context in which they were recorded remains unchanged, limiting the personalization of the ads.
Cost is another important consideration. Arcads costs 100 euros per month for 10 videos, meaning each video costs around 10 euros. Although content creators typically charge more for ads, using Arcads generally involves creating multiple videos before finalizing one, quickly exhausting the 10-video quota. For a startup, this can be a significant investment. While there are more affordable apps like Creatify and Social Clone, their results do not compare to those of Arcads.
In the medium and long term, a significant concern is the possibility of deceptive advertising. These technologies can be used to create fake ads, such as product testimonials or simulations of authority figures discussing sensitive topics like health. Given the realism of these videos, people could be deceived into purchasing low-quality products or services.
AI and the Risk of Deceptive Advertising
This issue of deceptive advertising is not exclusive to Arcads and represents one of the main red flags of using AI in digital content creation.
Fortunately, measures are being taken to combat this. Meta announced on February 6 that it would label all AI-generated images on Facebook, Instagram, and Threads, using AI to identify such content. TikTok is also implementing measures, with a current voluntary feature requiring users to declare AI content in their videos. However, TikTok will soon start automatically applying these labels. YouTube has joined this trend, offering a feature that allows users to declare when AI is used in their videos.
AI and the Future of Video Ad Creation
AI is rapidly transforming content creation, especially in video ad production. It automates tasks like video editing, text and voiceover generation, and visual effects, speeding up production and enhancing quality and consistency.
In the future, AI-driven video ads are expected to become more sophisticated and personalized, tailoring ads to different audiences based on demographic data and behaviors. AI will also improve in creating authentic, emotionally resonant content, crucial for capturing attention and fostering brand connection.
Despite these advances, using real people in ads can often be more effective due to the “liking bias,” where people prefer those who resemble them. This bias helps create an emotional connection with the audience, which AI might lack.
However, AI ads can be useful for explaining your business, products, services, and unique features. It’s essential to avoid using AI to create misleading ads, as integrity in advertising is crucial for maintaining consumer trust and protecting brand reputation.
Final Thoughts
Tools like Arcads are at the forefront of the IA revolution, shaping the industry by making video ad creation more accessible and efficient. By democratizing access to advanced AI technology, Arcads allows both small businesses and large corporations to produce high-quality videos without significant investments. This accessibility is redefining how companies approach digital marketing, enabling more dynamic and adaptable campaigns that can quickly respond to market trends and consumer needs. However, it’s essential to use it consciously and honestly.
